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Nintendo Hopes You’ll Love the Switch So Much, You’ll Buy More Than One

Back in the 1960s, Alka-Seltzer found an incredible way to double its sales volume. It involved no new products, no dramatic advertising campaigns, and no celebrity spokespeople or clever jingle. The company simply started showing two tablets dropping into water, ...

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Nintendo Defends Killing NES Classic, Even With 2.3 Million Sold

Most companies, having unexpectedly stumbled into an extremely popular product, would gear up for production, hire more people, increase supply, and ride the revenue train for as long as they could. Nintendo is not most companies. According to Reggie Fils-Aimé, ...

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Nintendo Announces New 2DS XL, Returns to Clamshell Design

A few years back, Nintendo launched a low-cost follow-up to its 3DS. The 2DS was a slate instead of a clamshell, and it dropped the 3D capabilities Nintendo built into the 3DS, all while selling for a lower price ($ ...

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Nintendo reportedly working on SNES Classic Edition console

Nintendo broke the hearts of many retro gaming fans last week when it announced the NES Classic Edition had been discontinued. It came as quite a shock, because not only was the NES Classic Edition extremely popular, it was in ...

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Defying all logic, Nintendo has discontinued the NES Classic Edition

Traditionally, businesses exist to make and sell things that people want to buy. Having a product so popular that it sells as fast as you can produce it is a good thing. That’s not how Nintendo rolls, though. After releasing ...

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The Nintendo Switch is apparently warping while safely in its dock

Nintendo’s new hybrid handheld / living-room console is inevitably going to suffer more damage than its strictly living-room relatives; you don’t see too many people lugging a PlayStation 4 around with a built-in display, after all. A new report suggests ...

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Turning the Nintendo Switch’s Wi-Fi off can reportedly improve its frame rate

The Nintendo Switch has generally been lauded as an excellent handheld system, but its top game, The Legend of Zelda: Breath of the Wild, isn’t without some issues. As Digital Foundry noted when it tested the game, both the Switch ...

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Official Nintendo Switch microSD cards are much more expensive than normal versions

When Nintendo announced the Switch, the company made it clear that the device wouldn’t require specific, proprietary SD cards. That’s in contrast to companies like Sony, which have previously required that their handheld devices use proprietary SD cards with correspondingly ...

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Nintendo confirms the Switch won’t run Zelda: Breath of the Wild at 1080p

Ever since Nintendo announced the Switch, we’ve warned that the console’s tablet form factor and battery life would limit its overall performance. Now we’ve got confirmation of how the limits will fall — the upcoming Zelda game, Breath of the ...

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Nintendo Switch hits stores March 3 for $299.99

Nintendo doesn’t do consoles like everyone else. Microsoft and Sony are competing with each other using traditional high-power gaming boxes that have essentially become small form factor PCs. Nintendo’s new Switch console appeals to a different kind of gamer. After ...

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